To inspire young people to be creative and entrepreneurial, and to take ownership of driving change in their communities.
We live in a progressive and affluent country, yet we are facing many tough societal challenges including a rise in inequality and an increase in 'hollowed out' communities around the UK.
At the same time, millennials are regularly reported to place greater importance on having a sense of purpose in their careers, are more likely to start their own businesses and place a greater emphasis on how their actions impact on the wider world....
We want to bring these two things together and create place-based social change.
A journey to creative social action
100 change drivers
At least three participants will come from each the locations we are visiting. We will also engage a further 100 young people at the journey stop locations, creating a ripple effect of inspiration and tangible links to social action opportunities.
theory of change
Our theory of change explains how we'll achieve the ambitious outcomes of this project.
We'll be measuring our impact along the way and once the journey is over we'll continue to measure our impact over a period of a year. This will give us a true understanding of what the lasting impact of the journey is on specific UK communities.